Website
February 2024
Live Preview
Project Overview
Crece is a Spanish-language website that delivers age-specific infant stimulation activities for caregivers of children 0–36 months across all developmental domains. The experience is designed to help parents and caregivers quickly find relevant, research-informed activities—organized by age and domain—so they can support their child’s growth with confidence, in their native language.
Role
FWD designed and built the end-to-end web experience, focusing on clarity, accessibility, and speed. Responsibilities included: a responsive information architecture (age selector, domain filters, and search), modular activity templates with clear steps and materials, and a content system tailored for Spanish-language guidance. We established a scalable component library, wrote UX microcopy and labels in Spanish, and optimized navigation so caregivers can move from age → domain → activity with minimal friction on any device.
Outcome
The site is fully designed and development-ready, with content structured for rapid publishing. While Crece is not yet live for reasons outside of design, the build is production-ready: the activity library, filtering logic, and Spanish content models are in place, tested for readability and ease of use. Once external dependencies are resolved, Crece can launch swiftly to deliver accessible, high-impact activities to Spanish-speaking families.
